The Golden Age of DIY Surveys?

Welcome to the era of DIY online surveys!  It's so easy now with the survey chimps, monkeys, gizmos etc. Now  anyone with a question or up to 20 of them can conduct an online poll.  But not so fast!  The software programming is only one part of a bigger, complex puzzle.  The old rule, "garbage in, garbage out" still prevails.  Well meaning companies, organizations and individuals short-circuit the market research professionals by doing it themselves.  Pity is that the expertise that is being ignored are the skills to design an effective questionnaire and to analyze the data.  So if you possibly can consult an expert who will help you get it right.  Otherwise you may be making decisions based on....garbage.


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